Your grind fuels the game. Ours fuels your future.
ABOUT OUR SERVICES
At Lowney Sports, every service we offer is built around one simple principle: putting athletes first. We believe that representation is more than just contracts and endorsements—it’s about making sure our athletes feel secure, supported, and set up for long-term success. From the earliest stages of a career to the highest levels of professional competition, we’re committed to protecting your interests on and off the field.
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Our team takes a comprehensive, personalized approach to athlete management. That means not only maximizing opportunities and visibility, but also ensuring that every deal, every agreement, and every partnership is carefully structured to safeguard your legal rights and overall well-being.
athlete representation
Athletes face unique challenges—and they deserve representation that understands the full scope of what’s at stake. At Lowney Sports, we offer personalized, full-service athlete representation designed to support long-term success. That means more than just showing up at the negotiating table; it means strategic planning, real-time guidance, and a consistent focus on both your personal and professional well-being.
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We manage every element of your career with care and precision, including contract negotiations, team and league communications, off-field planning, and risk management. Unlike other sports agencies, we don't collaborate with outside legal professionals, we are legal professionals. We bring 20+ years of legal experience into every agreement you enter to ensure that it is in your best interest—financially and legally. You get a team that listens, protects, and advocates for your future at every stage.
NIL Marketing and representation
The landscape of college athletics is evolving fast, and Name, Image, and Likeness (NIL) opportunities are opening powerful new doors for student-athletes. But navigating those opportunities requires strategy, oversight, and a deep understanding of the legal framework around them. That’s where Lowney Sports steps in.
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We guide athletes through every step of NIL engagement—from identifying brand partnerships to ensuring that all deals comply with NCAA guidelines and university policies. We also help develop a long-term personal brand that builds value well beyond college. With hands-on support in deal structuring, content planning, and legal review, our NIL representation keeps you protected while helping you grow your name with purpose.
Part of what we provide as a service is increased exposure, and we find unique opportunities in which to do just that. We even create our own commercials that feature various athletes and sports to help raise awareness and invite more athletes to our team.
brand development and enorsements
In today’s sports world, your brand can be just as powerful as your performance. We work with athletes to shape and strengthen their public presence with intention and strategy. Whether you're building from scratch or refining an established image, we help you develop a brand that reflects who you are—and resonates with fans, partners, and the broader sports community.
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We provide end-to-end support, including social media guidance, media training, visual branding, and endorsement deal sourcing. We also ensure every brand collaboration is aligned with your values, and legally vetted to protect your image and future rights. It’s about more than just visibility—it’s about building something lasting.
SPORTS fundraising
Great things happen when athletes and teams have the financial backing to reach their potential. Our team offers sports fundraising support tailored to individual athletes, grassroots organizations, and high-profile teams alike. Whether you’re raising funds for training, travel, or a cause close to your heart, we bring strategy and structure to help make it happen.
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Our team assists with everything from campaign development and storytelling to donor outreach and compliance oversight. We know how to build campaigns that are both emotionally compelling and logistically sound—so you can raise support without stress or guesswork. We’ll help you turn inspiration into action, and action into impact.
NFL PLAYER AGENT SERVICES
Making it to the NFL is just the beginning. Building a lasting career is the real goal. Our NFL Player Agent Services are built to deliver results that go beyond the rookie contract. We guide athletes through every stage of their NFL journey, from draft preparation and team negotiations to media engagement, sponsorships, and long-term planning.
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Our services are rooted in deep industry knowledge, legal integrity, and a personal commitment to each client. We handle contract structuring, roster management, and career transitions with the care of a boutique agency—but with the reach and resources athletes need to succeed at the highest level. You bring the talent, and we'll bring the strategy to help it grow.
Ready to take the next step?
Whether you're building your brand, entering the draft, or looking for the right representation, Lowney Sports is here to help. Reach out today, using the contact form below, to start a conversation about your goals and how we can help you achieve them.
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